Choosing the right Carpet Cleaner
I am a member of the Carpet and Fabricare Institute (CFI), and owner of Above & Beyond Carpet Care. My company is a certified firm by the Institute of Inspection Cleaning and Restoration Certification, also known as the IICRC. I have earned the highest IICRC cleaning certification as "Certified Master Cleaner". We are also certified in stone, masonry & ceramic tile cleaning, upholstery & fabric cleaning, carpet repair & reinstallation, odor control, flood restoration and mold remediation. I've been in the carpet cleaning business for over 23 years. And in that time, I've learned that carpet cleaning is the subject of much confusion. In fact, people have so many misconceptions about carpet cleaning that I decided to offer this consumer's guide to carpet cleaning so when you select a carpet cleaning company, you can make an informed intelligent decision. It's easy to use your arrow down key on your computer keyboard to scroll down the page as you read. In just a moment, I'll share with you six costly misconceptions about carpet cleaning. Plus I'll offer four recommendations. And I'll give you seven questions you should ask a carpet cleaner before you invite him into your home. Download a PDF version of the Customer Guide to Carpet Cleaning here!
Misconception #1: You should wait as long as possible before cleaning your carpet.
Misconception #2: The only reason to clean carpets is to remove the dirt.
In addition, as you may know, tobacco smoke contains over 4000 different chemical compounds, 43 of which cause cancer. And even if you don't smoke, those chemicals get on your shoes, you track them in to your home and you leave them in your carpet.
If you're sensitive to cigarette smoke, you might find that you'll breath easier after you hire a company to get those harmful chemicals out of your carpet.
So in addition to getting rid of dirt, another important reason to clean your carpet is to get rid of pollens, fungus, bacteria, chemicals and the tars and residue from tobacco smoke.
Misconceptions #3: One method of carpet cleaning is just as good as another.
When a carpet cleaner uses dry foam, he applies shampoo to your carpet, allows it to dry, and then sucks the dried shampoo into a vacuum. Can you imagine applying shampoo to your hair, allowing it to dry and then removing the shampoo from your head with a vacuum? This method can leave a residue in your carpet, which is one reason dry foam is not very effective.
The dry-chem method is similar to dry foam. The major difference is that when dry-chem is used, the company sets a large cotton bonnet on your carpet. Using a machine, the bonnet spins from side to side, absorbing the dirt that's in the carpet. After the bonnet is saturated with dirt, another cotton bonnet is applied. Bonnet cleaning is like trying to use a large towel to rub the dirt out of your carpet. Like dry foam, its not very effective.
The dry-compound method spreads an absorbent mixture that looks like wet sawdust all over your carpeting. Then the machine brushes the mixture into the carpet, which in theory causes dirt to absorb into the mixture. When the mixture has dried, a vacuum cleaner sucks the material out of the carpeting. Because the carpet is not rinsed in any way, this method is not very effective.
The second carpet cleaning method is called hot water extraction. This is a fancy way of saying that a hot water cleaning solution under high pressure is forced into the carpet and then sucked out of the carpet. This method is also referred to as steam cleaning even though steam is not used.
Shaw Industries, the world's largest carpet manufacturer, recommends hot water extraction and you can choose from two different types: Portable extraction, which is done with a small machine, or truck mount extraction which means the large cleaning machine is mounted in a truck or van.
Not surprisingly, the truck mount extraction cleans much better because it heats the water to a higher temperature -- and shoots the cleaning solution into the carpet a t higher pressure -- which breaks up the dirt, bacteria and pollens. Then the machine uses high suction to draw the dirt out of the carpet. This is the method my company uses.
No question, the most effective way to clean carpeting is with a hot-water unit mounted in a truck. It's the most powerful cleaning machine on the market and the only machine that thoroughly cleans your carpet of dirt, harmful bacteria, fungus, chemicals, pollens and tobacco residue.
Methods that use cold and even warm water remove dirt -- but they are not as effective as the hot-water truck mount method.
Some people believe that hot water damages your carpet, but this isn't true. By washing and then rinsing your carpet with hot water, we clean your carpet completely -- in the same way that the person who showers and then rinses off the dirt and soap will be much cleaner than the person who takes only a sponge bath.
Misconception #4: Having the right equipment is all a company needs to clean your carpets properly.
The best carpet cleaning companies are those that have been certified by the Institute of Inspection, Cleaning and Restoration Certification, known as the IICRC. A carpet cleaning company cannot buy this certification. The carpet cleaner must earn the certification through study, experience and the successful completion of formal, written examinations. Cleaners who are certified by the IICRC have, in effect, earned a degree in carpet cleaning.
The IICRC provides written credentials to the companies it certifies. So before you choose a carpet cleaner, ask to see written proof of the company's IICRC certification.
Misconception #5: The company that offers the lowest price is the company you should hire.
Point #1: The price you see offered may not be for the services you want performed. Before you select a company, decide what you want to accomplish. If you want the carpet cleaner to remove only some of the dirt, you can choose from hundreds of companies that use small shampooers or other cleaning methods. Or, you can even rent a machine at the grocery store and do the job yourself.
On the other hand, if you want your carpet thoroughly cleaned -- if you want to remove the harmful dirt, bacteria, pollens, chemicals and tobacco residues -- then you need to hire a company that uses a hot water cleaner mounted in a truck. This is the only way to assure that your carpet remains healthy and free from dirt, disease-causing bacteria, and harmful chemicals. So remember that the price you see offered may not be for the services you want performed.
Point #2: The price you see advertised may not be the price you pay.
Many people have learned that the low price they saw advertised was not the amount they were actually charged.
And if you've ever hired a carpet cleaner, you too may have been the victim of false or misleading advertising. You probably learned the hard way that some carpet cleaners offer a cheap price -- usually between $6.95 and $9.95 per room -- and then pressure you into paying a lot more once they get inside your home. Some of them may even break the law by using illegal bait and switch tactics.
As in all businesses and professions, the carpet cleaning industry has its share of bad apples. I take no pleasure in telling you this, but some are unethical -- and, sadly, a few are out-right dishonest. By their misleading advertising and false promises, they cast a dark shadow on our entire industry.
Now the good news: you'll find other carpet cleaners -- professionals like me who work hard to earn your trust and respect. As a way of improving our profession, I've dedicated my business to educating the public. The only way you can make an intelligent decision is to have all the facts you need. This is why I've made this consumers guide to carpet cleaning available to you.
Misconception #6: Any honest carpet cleaning company should be able to give you an exact price quote over the phone.
First, honest reputable carpet cleaning companies usually price carpet cleaning by the square foot. So if you'd like me to tell you the exact cost of cleaning your carpet, I need to know the exact number of square feet that you want cleaned. To get an accurate measurement, I have a measuring wheel I use to calculate the exact size of the carpet area.
You'll be glad to know that the carpet area to be cleaned is not nearly as great as most people think. For example, if you want your entire home cleaned and your home is 2000 square feet, the amount of carpeting to be cleaned might actually be 900-1200 square feet. This is because most home measurements are outdoor measurements. Plus I deduct the area taken up by walls, room dividers and any large pieces of furniture you don't wish us to move. The result is that the actual area to be cleaned is usually only about 45%-60% of the square footage of the home depending on how much furniture you want us to move.
So even though I can't give you an exact quote over the telephone, here are things I consider when quoting a price.
First, the type of carpet. Certain types of carpet are harder to clean than others. So before I can give you a quote, I need to know the type of carpet you want cleaned.
Second, the amount of soiling. Carpet that hasn't been cleaned for ten years will take longer to clean than carpet that was cleaned within the last six months.
Third, the amount of furniture that has to be moved. If we have to move your furniture, the bid must include that labor. But if you move your furniture, you'll save money.
To recap, I consider the type of carpet, the amount of soiling, and the amount of furniture that has to be moved. So, as you can now imagine, every quote is different.
If you're thinking about having your carpets cleaned, I offer these four recommendations:
Recommendation #2: List your objectives. Do you want only the surface dirt and spots removed temporarily, something you could do with a rented machine? Or do you want the spots, stains, bacteria, fungus and chemicals removed, which will require a hot water truck mount cleaner, like I use? Do you want to work with an honest, reputable company -- or are you willing to risk working with the company that offers you the lowest price -- knowing that company might not be in business tomorrow. Recommendation #3: Ask questions. The way you learn about a company is to ask specific questions and listen carefully to the answers. Here are the questions I suggest you ask:
- What method of carpet cleaning do you recommend?
- What type of equipment do you use to clean carpet?
- What does your equipment remove from my carpet?
- How often should I get my carpets cleaned?
- What training have you had in cleaning carpets?
- Are you a member of any trade associations and, if so, which ones?
- Are you certified by the IICRC and will you show me your certificate?
By following these four recommendations, you'll gain all the information you need to make an informed, intelligent decision. If you want a quick, cheap carpet cleaning job, many companies in the phone book can help you. Or you can rent a shampooer and do the job yourself.
But if you want your carpeting to be completely and thoroughly cleaned -- removing the bacteria, fungus, chemicals, pollens, and tobacco products -- then I invite you to call me today.
I'll be happy to answer your questions, or provide you a cost estimate over the telephone -- without obligation of any kind. To reach me, call 619-462-1990. Or, if you prefer, just e-mail me email@example.com
Here's one last point: I know that many consumers are skeptical about carpet cleaning companies. Before I got into the business, I was skeptical too. So in addition to dedicating my business to consumer education, I do one more thing as well. I guarantee my work. That's right. I fully guarantee every carpet cleaning job we do. If you aren't happy with our work, we'll reclean the area for free. And if you still aren't pleased, you receive a full refund.
What could be more fair?
As a matter of fact, add this question to the list.Question #8 is "Do you guarantee your work?" Not all companies do -- and it's important that you have this information before you make your decision.
On behalf of Above & Beyond Carpet Care -- I thank you for your kind attention.